WHAT YOU SHOULD STATE IN YOUR PAMPHLET
A VIP chi kung class in China
Let us have some fun. The following are the start of two pamphlets. Which one do you think will be successful in marketing your chi kung or kungfu class?
Pamphlet 1
I have practiced chi kung (or kungfu) for many years. My sifu is Grandmaster Wong Kiew Kit. He is the fourth generation successor of the famous southern Shaolin Monastery in China. I like to practice chi kung. I do so in my garden.
Pamphlet 2
Would you like to have good health, vitality and longevity? Come for a free seminar and I shall explain how you will have these wonderful benefits. Please note that places are limited, and I shall start on time. If you come late, you will miss something important, or worse, you may not have any place to listen to how you can get these benefits.
People are not interested in how long you have practiced chi kung, who your sifu is, or where is the southern Shaolin Monastery. But many people are interested to have good health, vitality and longevity. If you start your marketing pamphlet like in Pamphlet 1, you will bore your audience. People will sit up to read what you say in Pamphlet 2.
Another important principle is that your pamphlet must be "short, simple and sweet". Your pamphlet must not be more than one sheet of paper. It must contains information about the place, date and time of your free seminar. You may like to have this information on a rubber stamp so that you can print all your pamphlets altogether in one go to save some money.
Also include your contact particulars, like your phone number(s). You may add that you will not answer calls before the date of the free seminar. You may not want to include your address if you do not want people to bother you unnecessarily.
If someone calls you after the date of the seminar, tell him or her the date of the next seminar, or mention where your class is. Don't engage in long talks or explain what chi kung or kungfu is. Experience has shown that those who ask a lot of questions, never become your students.
Here are the aims of, or purposes for, practicing chi kung:
- Overcoming illness, or maintaining good health
- Giving vitality, not just merely existing
- Ensuring longevity
- Attaining peak performance
- Enhancing mental clarity
- Contributing to spiritual joys, like being peaceful and happy
There is no need to explain in the pamphlet how chi kung contributes to these wonderful benefits. This can be done in the free seminar, which will be explained in the next issue.
It is helpful to mention that many chi kung schools will say the same benefits. What is important is whether students will derive these benefits. It is proven that students in our school get these benefits. That is the reason why our fees are much higher. But compared to the benefits students will get, the fees are marginal.
Wong Kiew Kit
19th February 2018, Sungai Petani
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